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Ikea sucks.

Reposted. Originally from Noah (Bat's Day)...

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What is IKEA saying about the gothic / Dark Subculture Community?

Today, Catherine my fiancée, showed me this ad campaign from Ikea:


This is not a joke. It is an ad linked to the IKEA website and has been sent out in emails to those people subscribed to their mailers.

At first, this looks like a funny college / back to school ad, but when you look at one of the captions you will see this:
Brightens up your grad’s dorm. Unlike a creepy gothic roommate, who can be a bad influence.”

What does this mean and what is IKEA trying to say here?

There is no reason to make the comment “who can be a bad influence.” How is this helping to sell pillows?

The Gothic / Dark Alternative Subculture gets enough bad press and now having a company like this make a statement such as this one further propagates the misconceptions of the "gothic" culture.

If you are offended by this ad, I urge you to contact IKEA and express your feelings about this. I will be sending them something from Bats Day in the Fun Park. If this is their belief, then I will not purchase anything from IKEA ever again. Please keep in mind; this is a huge corporation, which has an enormous customer base.

Please let IKEA know about your feelings.
Noah Korda
Creator / Organizer
Bats Day in the Fun Park


or write us at:
IKEA North America Services, LLC
Attention: Privacy Notice
420 Alan Wood Rd
Conshohocken, PA 19428

USA press contact
Mona Astra Liss


( 26 comments — Leave a comment )
Jun. 26th, 2007 05:00 am (UTC)
I don't know why things like this continue to surprise me, but they do.

I really hope Ikea retracts that awful ad, because they're the only way I can afford furniture...and my house is already filled with their stuffs. I'll write to them.
Jun. 26th, 2007 05:04 am (UTC)
That is so fake I can't even comment on it. Excepot that I just did. Oh well, one comment and that's it. But yes, fake fake fake.
Jun. 26th, 2007 05:08 am (UTC)
Ok, not fake, but I do think it was an attempt at humour, that's all. Badly done though.
Jun. 26th, 2007 05:22 am (UTC)
Agreed, yo. It's a juxtaposition gone wrong. (Via interpretation, I mean.)
Jun. 26th, 2007 05:23 am (UTC)
Wow. Wow, good catch. I saw this email and deleted it immediately because I don't need any furniture... didn't even glance. But I can just see some confused 17 year olds giggling at this and the balance in their brains being tipped. Thanks for the address... this is definitly something to address.
Jun. 26th, 2007 05:26 am (UTC)
Can no one make jokes anymore?
Having been to Bat's Day (which I totally LOVE) I can tell you, some Goth's are creepy.
And if Goth's aren't trying to be "creepy" they need to rethink their whole image.
That's like baseball players being offended by a joke about spitting and scratching their balls.

Jun. 26th, 2007 05:48 am (UTC)
Creepy, perhaps, but a bad influence?
Jun. 26th, 2007 05:51 am (UTC)
I'm sure some of them would be bad influences, just like some cheerleaders would be (probably more!). ; )
Jun. 26th, 2007 01:20 pm (UTC)
I tend to agree .... I found the ad kind of funny. It's like their lamp ad. The lamp with no feelings. :)
Jun. 26th, 2007 01:35 pm (UTC)
Anyone can be a bad influence to a disagreeing set
I really thing that depends on who you ask. I happen to think a fundamental Christian would be a bad influence on my daughter. (;
Jun. 26th, 2007 04:18 pm (UTC)
Re: Anyone can be a bad influence to a disagreeing set
AGREED! 110%! Ick.
p.s. lol @ your icon. ; )
Jun. 26th, 2007 07:39 pm (UTC)
I don't mind jokes (and a line about a "creepy gothic roommate" would just make me laugh), but the bit about being a "bad influence" is a bit much :P

(And I'm a Goth parent with a Goth-inclined kidlet who spends a fair amount of money at Ikea -- grrrr!)

-- A >:(
Jun. 26th, 2007 08:21 pm (UTC)
Maybe they just mean bad decorating influence. If so, they have a point. Goths arent' known for their cheery and bright decorating habits. ; )
Jun. 27th, 2007 03:57 am (UTC)
So, that would explain the Arts & Crafts reproduction wallpaper borders that I just bought for the new (to us, but old in construction) house? (Rust, gold, and moss green are the main colors in the pattern.) I wasn't aware that classic taste could be expressed only in neon.

Maybe my house won't be "cheery and bright", but at least it won't look like someone did a pastel "technicolor yawn" all over the walls -- like my mom's house does. Hackneyed, kitschy cabbage roses, country hearts, and don't even get me started on the duck-themed bathroom. She used to know how to decorate in some mode other than Suburban Cliche, but no longer.

Yeah, I'll agree that some goths can't decorate worth a tinker's damn. The same can be said for the population at large, of which goths are a subset. Some people have a talent for it, some people are indifferent, and some people couldn't manage if they had the entire Queer Eye cast picking their furnishings.

In other words, I'm not going to be handing Ikea any of my money for their "cheery and bright" furnishings. On the other hand, one of the local architectural salvage stores is probably going to be getting a good chunk of change for a circa 1880s stained glass door to replace the door into the bedroom. And I'll possibly walk out of there with some actual furniture as well, all of which will have history. Unlike Ikea's offerings.
Jun. 27th, 2007 05:34 am (UTC)
Yes, yes. You don't find much in the way of Arts and Crafts at IKEA. And though I enjoy looking through their catalog, the only piece of furniture I've ever bought from IKEA is a cheap couch for our kids playroom. I do admit to going a bit crazy for their little things, kitchen gadgets, towels (I picked up a bunch of beach towels a couple years ago for a buck a piece!) textiles for my kids rooms, toys, etc..., but furniture? No thanks, it's a bit too ....poorly constructed. =/ I read an interesting article about them once, about how they are basically all about disposibility. If you don't like something, get rid of it and come buy something new. You, on the other hand (and me too!) prefer things of lasting quality. Not our fault oak and mahogany are "darker" woods than birch and pine.
Jun. 26th, 2007 11:54 pm (UTC)
I hardly think anyone can accuse me of not being able to take a joke. ;) However, I am well within my rights to think the "bad influence" bit is tacky, and the worst part of this ad is that it simply isn't funny. There's nothing worse than a flat, stale joke.
Jun. 27th, 2007 05:55 am (UTC)
Beth knows a joke when she hears one! ; )
So it would have gotten perhaps an *eyeroll* from you had it not been for the "bad influence" bit? IMO it would have been funnier leaving it at "creepy." I've gotta think the "bad influence" was in reference to decorating, IKEA really doesn't strike me as political agitators. They probably weren't even aware they had Goth customers. Maybe they'll offer up some coupons as an apology, in hopes it will "influence" goths to "cheer" up their abodes. =D
Jun. 26th, 2007 06:17 am (UTC)
I can see what they were trying to do (failed humor sucks) but the implication that people who dress differently are a bad influence is really uncalled for and shitty. I wrote an email and told Ikea how I felt about it. Bah.
Jun. 26th, 2007 07:00 am (UTC)
Wow. Just wow.

Off to send an email from a 45-year-old PTA President who is also a creepy goth. Although I probably am a bad influence, lol.
Jun. 26th, 2007 08:37 am (UTC)
Holy crap....
Although not exactly a total creepy goth, my decor certainly isn't bright enough by their standards. I'll just keep my Anubus mask, coyote shield, and the other furry dead things on my cheepass Walmart and Fred Meyer's purchased some assembily required furnature.

And to think, I was waiting to see if I could finagle a way to get cheep shipping to Alaska from them. *snort*

Jun. 26th, 2007 03:01 pm (UTC)
I have one IKEA product (this boxy drawer thingy to keep my BPAL in, of all things) and I never painted it, so now I'm going to paint it BLACK and I'm going to put DEMONS and WITCHES and GHOSTS and ZOMBIES and SPOOKY and CREEPY things ALL OVER IT!!!

That'll show 'em.

Oh, and yeah, I'll do some email bombing, too.

(Once again, I'm realizing I desperately need an *ANGRY* icon!)
Jun. 26th, 2007 05:23 pm (UTC)
I think they must have gotten the message- I clicked the link and the offending box is gone.
Jun. 26th, 2007 05:25 pm (UTC)
I can has reeding comprahenshun?


don't mind me...I didn't realize the "offending box" was a blowup of the bad text. Duuuur. Going back into my hole, now, KTHX.
Jun. 26th, 2007 07:37 pm (UTC)
I sent an email to them yesterday. Pissed me off... and I used to love Ikea and was sad they didn't have a store in Denver.
And they always have funky arty stuff... where do they freaking get off making fun of goths???
Jun. 27th, 2007 01:25 am (UTC)
That's ironic, because I bought my favorite gauzy curtains with silver spiderwebs from IKEA. (In the kids section.)
I guess they must have had a bad influence in the design department back then.
Jun. 27th, 2007 04:00 am (UTC)
Wow, and to think that the Grad Student and I were thinking of getting a couple more bookshelves from them. Not any more.

More money to spend for reproduction Arts & Crafts - Art Nouveau wallpaper borders / antique wardrobe / bathroom sink / stained glass / Target bookcases.
( 26 comments — Leave a comment )